Daryl Inniss reflects on a career in market research
Daryl Inniss was until recently an analyst covering optical components. In an invited piece, he reflects on the role of a market researcher and what he has learnt in his 15-year career.
Rocky beginnings
I jumped ship in 2001 joining RHK, a market research firm, knowing nothing about the craft. I had been a technical manager and loved research and development, but work was 500 miles from my family and the weekly commute was gruelling.
Back then, the telecom market was crashing and I believed my job was at risk. Moving to a small market research firm could hardly be described as good planning, but it turned out to be a godsend.